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Acquisition cases of international sanitary industry in 2020 ②


Feb. 05, 2021 - In 2020, there are many acquisition cases in foreign sanitary and furniture industry.


American Bath Group acquired Dreamline

On December 21, 2020, American Bath Group announced the acquisition of Dreamline. Upon completion of the acquisition, Dreamline will operate as a division of American Bath Group. On the acquisition of Dreamline, American Bath Group said that Dreamline is a leader in the fast-growing shower door market with excellent design and marketing capabilities, and he looks forward to working with his new colleagues in Dreamline. The acquisition of Dreamline aims to expand its product range and market share.

Delta Faucet acquired Kraus

On December 22, 2020, Delta Faucet, a subsidiary of Masco Group, announced that it has signed a definitive agreement with its parent company Masco to acquire the assets of Kraus. Delta Faucet stated that the transaction is expected in 2021. Completed in the first quarter of the year, subject to relevant transaction conditions and regulatory review. After the transaction is completed, Kraus will operate as a subsidiary of Delta.

European home furnishing brand Habitat acquired by private investors

Cafom, a French furniture retailer, has announced that it is considering selling its British home brand, Habitat, to private investor Thierry Le Guénic because of its poor development in recent years. In the 2018-2019 fiscal year, Habitat's operating revenue reached 100 million euros, but its net loss reached 25.8 million euros. It is understood that Thierry Le Guénic will acquire Habitat and its subsidiaries, including 34 stores in the world (including 26 in France, 1 in Monaco, 5 in Spain and 2 in Switzerland), 3 online sales websites and more than 30 global franchise stores.

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